E-BANKING ADOPTION ANALYSIS USING TECHNOLOGY ACCEPTANCE MODEL (TAM): EMPIRICAL STUDY OF BANK CUSTOMERS IN BEKASI CITY

Medyawati, Henny and Christiyanti, Marieta and Yunanto, Muhammad (2011) E-BANKING ADOPTION ANALYSIS USING TECHNOLOGY ACCEPTANCE MODEL (TAM): EMPIRICAL STUDY OF BANK CUSTOMERS IN BEKASI CITY. International Co/!ference 011lllnovatioll, Mallagemellt and Service, 14.

[img]
Preview
Text
E-Banking Adoption Analysis Using Technology Acceptance Model (TAM) Empirical Study of Bank Customers In Bekasi City _UG.pdf - Submitted Version

Download (2921Kb) | Preview

Abstract

The object of this research is customers on the five major banks in the city of Bekasi namely Bank Mandiri, BCA, BRI, Bank Danamon, and BNI. This study aimed to analyze the implementation of ebanking with the approach of Technology Acceptance Model (TAM). The research method is a survey method with a descriptive analysis and statistical analysis. The data is processed and analyzed by multiple linear regression statistical models using statistical software. The results of this study indicate that the person's ability to use computers, and interface design does not significantly influence perceived ease of use. Experience of computer use, relevance, security and privacy significantly influence the perceived ease of use. Relevance does not significantly influence the perception of its usefulness. Security and privacy, interface design, and perceived ease of use significantly influence the perception of its usefulness. Perceived ease of use significantly influences the attitude of its use. Perception of u:;efulness does not significantly influence the attitude of its use. Attitude for its use significantly influence the real usage and acceptance of e-banking.

Item Type: Article
Uncontrolled Keywords: e-banking; technology acceptance model; customers
Subjects: A General Works > AI Indexes (General)
Divisions: Fakultas Ekonomi > Program Studi Akuntansi
Depositing User: Mr Reza Chandra
Date Deposited: 01 Mar 2014 06:11
Last Modified: 01 Mar 2014 06:11
URI: http://repository.gunadarma.ac.id/id/eprint/1344

Actions (login required)

View Item View Item