Political Marketing Strategy of Jakarta Governor Election in THe 2012s

Ediraras, Dharma Tintri and Rahayu, Dewi A. and Natalina, Ary and Widya, Winda Political Marketing Strategy of Jakarta Governor Election in THe 2012s. Procedia Social and Behavioral Sciences.

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Abstract

Party caders in election systems are important, focus of attention of the media, public and fellow politicians. When ther is a change in party targeting, academic analysis has tended to focus on the "elective ability" of the new candidates as the reason for the change, and debated their potential success in improving the campaign performance of electoral. This paper, however, looks broader political marketing framework of Jakarta's Governor election held in twice laps, July and September 2012.

Item Type: Article
Uncontrolled Keywords: Election; Information and Communication Technology; Jakarta Governor; Political Party; and Political Marketing Strategy
Subjects: A General Works > AI Indexes (General)
Divisions: Fakultas Ekonomi > Program Studi Manajemen
Depositing User: Mr Reza Chandra
Date Deposited: 01 Mar 2014 09:35
Last Modified: 01 Mar 2014 09:35
URI: http://repository.gunadarma.ac.id/id/eprint/1378

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