INTERNET ADOPTION ON INDONESIAN SMALL AND MEDIUM-SIZED ENTERPRISES

Sularto, Lana (2010) INTERNET ADOPTION ON INDONESIAN SMALL AND MEDIUM-SIZED ENTERPRISES. Eleventh International Seminar on Global Meltdown or Recession : India vis-a-vis Rest of the World. ISSN 978-81-923211

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Abstract

Small and Medium Enterprises (SMEs) is one of considered economic sectors in Indonesia because of its contribution to Indonesian economics. This research is aimed to present the differences of perceptions and group attitudes of the SMEs owners who participated in the training of internet utilization before and after the training which was held in University of Gunadarma in Depok and Bekasi. The method of research uses a self-reported level of adoption measurement. This research also uses a model of adoption measurement and the intensity of actual internet utilization which is measured based on the internet utilization activities. Based on the result of observation, it can be concluded that there is a level of internet adoption : adopter, potential adopter, and non adopter before and after the SMEs training in Depok and Bekasi and it can be concluded that internet adoption can give positive effect to the Owners of SMEs. Key words : Training of online blog, Small and Medium Industry, Level of Internet Adoption, Technology Acceptance Model, Organization Innovation

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ekonomi > Program Studi Manajemen
Depositing User: Mr Reza Chandra
Date Deposited: 23 Mar 2016 08:49
Last Modified: 23 Mar 2016 08:50
URI: http://repository.gunadarma.ac.id/id/eprint/1539

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