Siringoringo, Hotniar and Margianti, E. S. and Kowanda, Anacostia and Saptariani, Trini (2011) TRADITIONAL MARKET OR MODERN RETAIL. In: Proceeding of Eleventh Global Conference on Flexible Systems Management, IIMK GLOGIFT, 9-12 December 2011.

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Abstract: The objective of this study is to evaluate consumer attitude toward traditional market and retail modern. Survey was deployed to gather data using self administered questionnaire. Respondents are Gunadarma University staffs. SEM was deployed to analyze data collected as we dealt with latent variables. Result shows on gender, the correlation between attitude towards the important of shopping location and products are different between sexes for fish and chicken. Meanwhile, there is no significant difference between male and female respondents on the importance of shopping location decision for meat and vegetable products. Without regards to gender moderation effect, respondents are more preferable to shop in Traditional market than in modern retail. On Education level, it was found differences among respondents on the important of shopping location-products relationship, except chicken product. Among education levels it shows that traditional market is more preferable than modern retail in buying chicken, fish, meat, and vegetables products. Keywords: traditional market, modern retail, consumer decision, shopping location, shopping attitude

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: Mr Reza Chandra
Date Deposited: 03 Jun 2016 04:03
Last Modified: 03 Jun 2016 04:03

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