Consumer Trust And Country of Origin (Chinese Product Case on Indonesian Market)

Siringoringo, Hotniar and Margianti, E. S. and Kowanda, Anacostia and Saptariani, Trini (2011) Consumer Trust And Country of Origin (Chinese Product Case on Indonesian Market). Jurnal Ilmiah Ekonomi Bisnis, 16 (3). ISSN 085-862X

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Study on Indonesian consumer trust towards Chinese products is rarely found. Low trust towards Chinese as producer as well as towards Chinese products perhaps is admitted by almost all consumers. However up to this time period this hasn’t become researcher’s interest. The objective of the study is thus to identify consumer trust towards Chinese products. Electronics product particularly was chosen as research object based on its penetration on Indonesian markets. For this purpose questionaire was used as research instrument. It was distributed to more than 300 respondents. Results show that consumer trust towards Chinese products is measured using four indicators, such as faith and believe in Chinese products, Chinese high technology and long lasting live. Country of origin has ive valid indicators which are Chinese innovativeness on electronics products, Chinese high technology, Chinese creativity in design, good quality in manufacture, and China as prestigious country. The highest contributor in building country of origin is its high technology. On trust factor, the highest contributor is customer believe in Chinese electronics products. It also shows that country of origin inluence customer trust signiicantly.

Item Type: Article
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
H Social Sciences > HD Industries. Land use. Labor
Divisions: Fakultas Ekonomi > Program Studi Manajemen
Depositing User: Mr Reza Chandra
Date Deposited: 14 Jul 2016 06:11
Last Modified: 14 Jul 2016 06:11

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