Consumer Decision Making: Indonesian Female Shopping Style

Mariani, Septi and Astuti, Ida and Soehandji, Imam Martono Consumer Decision Making: Indonesian Female Shopping Style. Proceedings, The International Conference of Industrial Engineering and Bussines Management 2010.

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Abstract

The purpose of this study is to find out the characteristics of Indonesian female with the consumer style to identify shopping styles. All previous studies of tended to test the generality of the consumer style inventory (CSI). We developed six dimensions, the consisted of quality consciousness, brand consciousness, price consciousness, reliance on mass media, shopping influences, and, convenience and time consciousness. We obtained 120 respondents. Exploratory, factor analysis and a confirmatory factor analysis are adopted to validate the CSI inventory and marketing and consumer behavior implications also discussed. Keyword— Consumer decision, Female, Shopping styles (CSI)

Item Type: Article
Uncontrolled Keywords: Consumer decision; Female; Shopping styles (CSI);
Subjects: A General Works > AI Indexes (General)
Divisions: Fakultas Teknologi Industri > Program Studi Teknik Mesin
Depositing User: Mr Reza Chandra
Date Deposited: 27 Feb 2014 08:08
Last Modified: 27 Feb 2014 08:08
URI: http://repository.gunadarma.ac.id/id/eprint/244

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