CSR COMMUNICATION MODEL OFFICIAL WEBSITE AS A MEANS OF STAKEHOLDERS DIALOGUE Ati Harmoni1,4, Sri Wulan Windu Ratih2,4, Purwanti3,4

Harmoni, Ati and Ratih, Sri Wulan Windu and Purwanti, Purwanti CSR COMMUNICATION MODEL OFFICIAL WEBSITE AS A MEANS OF STAKEHOLDERS DIALOGUE Ati Harmoni1,4, Sri Wulan Windu Ratih2,4, Purwanti3,4. Konferensi Nasional Sistem Informasi 2013, STMIK Bumigora Mataram 14-16 Pebruari 2013.

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CSR COMMUNICATION MODEL OFFICIAL WEBSITE AS A MEANS OF STAKEHOLDERS DIALOGUE Ati Harmoni1,4, Sri Wulan Windu Ratih2,4, Purwanti3,4.pdf - Submitted Version

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Abstract

This paper investigates the ways in which the corporations included in Bisnis-27 Index disclose information on CSR through their official websites and to identify management requirement of CSR communication through website and to evaluate level of use of website features based on the framework of Media Richness Theory. The study was conducted by observing information about CSR presented on the web. Survey was followed by doing case studies on two companies among them. The case study was to identify the management’s web based CSR communication needs through the framework of Media Richness. CSR communication requirement by management in terms of timeliness, presentation and organization, accessibility, and interaction, while the feature of the websites that is capable to facilitate the needs of management for CSR communication were immediacy, multiple cues, language variety, multiple addressability, personal sources, computer processable memory, externally recordable, and concurrency. The study showed that the CSR communication requirements that are considered critical by management resulting in the use of the web features moderate to high, while the communication requirements that are considered non-critical by management resulting in low to moderate usage of web features.

Item Type: Article
Uncontrolled Keywords: CSR communication; website; stakeholders dialogue; media richness framework
Subjects: A General Works > AI Indexes (General)
Divisions: Fakultas Ekonomi > Program Studi Manajemen
Depositing User: Mr Reza Chandra
Date Deposited: 28 Feb 2014 03:39
Last Modified: 28 Feb 2014 03:39
URI: http://repository.gunadarma.ac.id/id/eprint/657

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