APPLICATION IN INTERNET ADVERTISING AND MARKETING THROUGH E-MAIL MARKETING TO BOOST SMEs IN DEPOK

Mujiyana, Mujiyana (2010) APPLICATION IN INTERNET ADVERTISING AND MARKETING THROUGH E-MAIL MARKETING TO BOOST SMEs IN DEPOK. PROCEEDING THE 1ST JAVA INSTITUTE INTERNATIONAL COLLOQUIUM. ISSN 978-979-1268-82-0

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Abstract

According to the International Finance Corporation (!FC), World Bank, micro-business is a business that involves labour up to 10 people in total assets and sales every year up to U. S. $ 100,000. Micro sense according to theWorld Bank has yet to be adopted by Indonesia because financially these micro ranges classified as very high. Micro-enterprises in Indonesia. most legalentities are not generally difficult to find financial data. The potential of micro, small, medium and large cooperatives, in Indonesia. operates about 38million SMEs, or 99.8 percent, and capable of absorbing 58 million, or 99.6percent of the workforce (CBS, 2002). Although only utilize 10% of thetotal money in circulation, but has contributed 49% of GDP and 15% non-oilexports.

Item Type: Article
Uncontrolled Keywords: Application; Internet Advertising; Marketing; e-mail
Subjects: A General Works > AI Indexes (General)
Divisions: Fakultas Ekonomi > Program Studi Manajemen
Depositing User: Mr Reza Chandra
Date Deposited: 28 Feb 2014 07:25
Last Modified: 28 Feb 2014 07:25
URI: http://repository.gunadarma.ac.id/id/eprint/953

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