STRATEGI PENGEMBANGAN MEDIA: ANTARA BISNIS DAN IDEOLOGI

Samatan, Nuriyati (2009) STRATEGI PENGEMBANGAN MEDIA: ANTARA BISNIS DAN IDEOLOGI. Jurnal Ekonomi Bisnis.

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Abstract

A research about media development strategy: between business and ideology, was conducted toward Media Indonesia and Metro TV which located under the Media Group management. The writer used the phenomenology approach in this research, and analytic descriptive research type. Data collection technique was done through literature study, observation, interview, and also by surfing the website on the internet. The findings in this research are: first, the media group policy to integrate Media Indonesia and Metro TV, was just for the internal needs in the beginning. Second, Media Indonesia and Metro TV’s operational model, raises “unique convergent” model which never been done by any other media in the world, which is show integration between the analog Media Indonesia and the digital Metro TV. The convergent was not only done in Metro TV shows and Media Indonesia reports, but also by conducted “exchanging” and “re-cycling” the employee inside Media Indonesia and Metro TV. They’re not just getting the economical benefits, but they also could educate their employee to know and have double skills, writing in printed media and writing TV narration. Third, in order to survive, Media Indonesia and Metro TV try to balance the media idealism as the agent of change pile with the business interest, through several internal policies and also society enlighten.

Item Type: Article
Uncontrolled Keywords: strategi; media; bisnis; ideologi
Subjects: A General Works > AI Indexes (General)
Divisions: Fakultas Ilmu Komputer dan Teknologi Informasi > Program Studi Sistem Informasi
Depositing User: Mr Reza Chandra
Date Deposited: 28 Feb 2014 07:38
Last Modified: 28 Feb 2014 07:38
URI: http://repository.gunadarma.ac.id/id/eprint/975

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