http://hdl.handle.net/123456789/445 Wed, 19 Jun 2013 09:08:15 GMT 2013-06-19T09:08:15Z http://hdl.handle.net/123456789/7026 Title: PENGEMBANGAN WEB SEBAGAI UPAYA PENUNJANG OPTIMALISASI PRODUK ASURANSI Authors: Akhirson, Armaini Abstract: Insurance is one of a growing financial services products in Indonesia in line with the growth of national economy. Current insurance function not only as a medium panjamin health and safety, more than that, growing insurance as an investment medium. Easy access to information necessary to support the optimization of the various functions of insurance products. Current information technology can play a major role in supporting the exchange of information between insurance companies with clients or other institutions. The increasing diversity of information from various sources around the world causing little relevance level data presented in accordance with the desired context. The method applied in the semantic web may help in overcoming such diversity. This study focused on the development of semantic web models in an effort to optimize the functionality of existing insurance products in Indonesia. Fri, 07 Sep 2012 00:00:00 GMT http://hdl.handle.net/123456789/7026 2012-09-07T00:00:00Z http://hdl.handle.net/123456789/7025 Title: ANALYSIS OF CELLULAR PHONE PURCHASE DECISION: CASE STUDY FOR ESIA CELLULAR PHONE IN GUNADARMA UNIVERSITY Authors: Asrianty, Desi; Medyawati, Henny Abstract: Purchasing decisions for technology products such as mobile phones and computers are very interesting to be observed. This paper aims to determine whether age, occupation (activities), economic (purchasing power), lifestyle, and personality and self-concept affects simultaneously (together) and partial (individual) to the Esia mobile phone purchasing decisions in Gunadarma University. Variables used in this study are age, occupation (activities), economic (purchasing power), lifestyle, and personality and self-concept. The object of this study is the Esia mobile phone users in the Gunadarma University. The results by multiple linear regression, found that the variables age, occupation (activities), economic conditions (purchasing power), lifestyle and personality and selfconcept simultaneously and partially effect on the Esia cell phone purchasing decisions in Gunadarma University. The most dominant variables affecting to the decision to purchase Esia cell phone in the Gunadarma University is activity. The coefficient of determination of the test was concluded that 74.5% of the purchase decision is explained by the independent variables, namely age, occupation (activities), economic (purchasing power), lifestyle and personality and self-concept, whereas 25,5% is explained by other variables. Sun, 01 Jan 2012 00:00:00 GMT http://hdl.handle.net/123456789/7025 2012-01-01T00:00:00Z http://hdl.handle.net/123456789/7013 Title: Political Marketing Strategy of Jakarta Governor Election in The 2012s Authors: Ediraras, Rr. Dharma Tintri; Rahayu, Dewi Agushinta; Natalina, Ary; Widya, Winda Abstract: Party caders in election system are very important, focus of attention of the media, public and fellow politicians. When there is a change in party targeting, academic analysis has tended to focus on the 'elective ability' of the new candidates as the reason for the change, and debated their potential success in improving the campaign performance of electoral. This paper, however, looks beyond these criterions for the winner' strategy (Jokowi-Ahok), and offers an analysis of their team success performance using a broader political marketing framework of Jakarta Governor election held in twice laps, July and September 2012s Sun, 01 Jan 2012 00:00:00 GMT http://hdl.handle.net/123456789/7013 2012-01-01T00:00:00Z http://hdl.handle.net/123456789/7004 Title: PERAN BI-RTGS DAN ARSITEKTUR PERBANKAN INDONESIA (API) DALAM PERKEMBANGAN PERBANKAN DAN PERTUMBUHAN EKONOMI DI INDONESIA Authors: Medyawati, Henny; Hermana, Budi Abstract: The aims of this research are to analyze the influence of implementation of BIRTGS and implementation of Arsitektur Perbankan Indonesia (API) to economic growth and examine the percentage of contribution of assets, loans and third party fund to economic growth. This research is a case study in Indonesia using secondary data from the year 1988 until 2008 obtain from various published reports from Bank Indonesia and Central Bureau of Statistics (CBS). VAR, a timeseries econometric model used in this study, estimating three banking indicators that are assets, loans and third party fund, economic growth average per capita at constant price 2000. Based on the two-stage data processing, the research reveals empirical evidence that technology affects the banking development and economic growth. This study support the research conducted by Levine (1997) that economic activity and technological innovation undoubtedly affect the structure and quality of financial system. Wed, 01 Dec 2010 00:00:00 GMT http://hdl.handle.net/123456789/7004 2010-12-01T00:00:00Z