Repository Universitas Gunadarma >
E-Journal Ekonomi >
Please use this identifier to cite or link to this item:
|Title: ||Analysis Of The Level Of Customer Satisfaction Quality Service Branch Bank BRI West Bekasi|
|Authors: ||Pradata, Andika|
|Keywords: ||Quality of Service|
|Issue Date: ||5-May-2012|
|Abstract: ||Consumer satisfaction is a statement that what is earned or deemed a person according to
what is expected, in other words the results obtained in accordance with the sacrifices
incurred. The purpose of this study to analyze the level of customer satisfaction on
service quality of Bank BRI Branch West.
The data used are primary data collected from 100 respondents selected randomly from
customers of Bank BRI Branch West. Data obtained from respondents who have been
tested for validity and reliability. Data were analyzed using Chi Square analysis.
The results indicate that customers are generally satisfied with the services provided by
the Bank BRI Branch West Bekasi nice views of the dimensions of reliability,
responsiveness, assurance, empathy and tangible. Dimension that the highest satisfaction
value is the dimension of reliability, while the lowest is the responsiveness and empathy.|
|Appears in Collections:||E-Journal Ekonomi|
Items in Repository are protected by copyright, with all rights reserved, unless otherwise indicated.