The Effect Of Advertising On The Internet And E-Mail Marketing Through The Development Of Sme Business In Selling Products On Trade And Service Sector, Paper And Printing Sector, Spare Parts Sector And Industrial Chemicals Retail Sector In The Region Depok

Abstract

In Indonesia, in view of the number of business units that are very much in all sectors of the economy and outstanding contributions to the creation of employment opportunities and income sources, especially in rural areas and for low-income households, can not be denied how SMEs are very important. Perceived factors by SMEs in the area of Depok is the weakness of information about the consumer needs and empowerment to consumers and society to their product. Advertising media in Indonesia has not been fully utilized, although Indonesia's highest percentage growth in spending compared to other countries in Asia Pacific. Based on the results of T test showed that the variables have the constant advertising with Tcount 1.875 0.260, 1.992 and Ttable sig at 0.065 shows that Tcount < Ttable (1.875 <1.992) there is no significant influence between the benefits of using the Internet for advertising marketing SME products while variable via e-mail has a constant value tcount 2.171 0.286 1.992 Ttable and 0,033 sig looks that Tcount < Ttabel (2,171> 1.992) there is significant influence between the application of advertising on the internet and via e-mail marketing in the marketing of SME products to business development. Based on the results obtained Fcount F test with a sig at 0.002 6.649, 3.122 Ftable. Value Fcount < Ftabel (6,649> 3.122), so there is significant influence between the benefits of using advertising application on the Internet for advertising and marketing SME products via e-mail in marketing SME products to business development. R on to 0.393 means that the correlation between variables of advertising on the internet and via e-mail marketing to business development at 0.393 or 39.3%, the increasingly close relationship occurs because the value of close to 1. R2 (coefficient of determination) on 0.154 means the percentage contribution of influencing variables in the internet advertising and marketing variables via e-mail to the development effort of 15.4%.