PENGARUH PROMOSI PENJUALAN MELALUI PERIKLANAN DI INTERNET DAN PEMASARAN MELALUI E-MAIL TERHADAP TINGKAT PENJUALAN UMKM DI KECAMATAN SUKMAJAYA DAN CILODONG DEPOK.

Abstract

These days character UMKM in subsidize society economic activity especially in move real sector is reality in national economic activity. In general UMKM in Indonesia obstacles in defend and develop effort, among others less erudition pengelolaaan effort, less capital, and weak at marketing area. In this case character from various side especially local government (official, executive and legislative) as wisdom taker (decision maker) related to effort climate creation, investment and marketing extension. This watchfulness aim is to tests influence periklanan at internet, marketing passes e-mail towards sale enhanced that be one of [the] yardstick from development UMKM. This writing uses validity test method and relibilitas, test normalitas, classic assumption anomaly test, structural similarity model analysis (structural equation method). Result that got from this watchfulness first, program periklanan direct influential towards sale level with estimation value (b=0.648; p=0.05) where does estimation value bigger than nilainprobabilitas and variable influential according to significant because has value critical ratio (cr) 2.381 (cr> 1.96). Second, marketing variable passes e-mail positively influence sale level with estimation value (b=0.265; p=0.05) where does estimation value bigger than in probability value and marketing variable passes influential email but weak the influence towards sale level UMKM because value critical ratio (cr) 1.966 (cr> 1.96). Third, program variable periklanan at internet and marketing variable passes e-mail has which are positive influence towards sale level variable with analysis result that show from all estimations PP and EM towards sale level (TP) on 0.05 or 5%, and braced with value critical ratio on 1.96.