Faktor- Faktor Yang Mempengaruhi Minat Membeli Barang Konvinien Di Hypermart Grand Mall Bekasi

Abstract

The purpose of this study was to determine the factors that influence interest in buying goods konvinien at Hypermart Grand Mall Bekasi. Data used is the primary data in the form of questionnaires and samples taken 100 respondents There are seven variables in the capture of the service, price, location, product, promotions, employees, and comfort. Analysis tools used SPSS 17. The results indicate that the service, price, location, products, promotions, employees, and either directly or indirectly, may affect the buyer's interest. Where the most influential variable interest buy Grand Mall in Jakarta Hypermart is a variable product, kayawan variables and variable pricing.