Hubungan Implementasi Pelayanan Prima (Service Excellence) Terhadap Kepuasan Nasabah (Studi Kasus Kc Bank Dki Syariah Wahid Hasyim)

Abstract

This study aims to determine and analyze the relationship service excellent implementation on customer satisfaction in KC Islamic Bank DKI Wahid Hasyim. Excellent service variables used in this study is the ability, attitude, appearance, attention, action, responsibility (accounttability), convenience, and accuracy which is then translated into several item variables. The study population was all clients KC Islamic Bank DKI Wahid Hashim and research samples are customers of Islamic Bank DKI will be trading at Bank DKI KC Sharia Wahid Hashim. This type of research data used is primary and secondary data. Analysis tools used in testing the relationship is a spearman correlation. The result states that the variable-rate service as a whole has a siqnificant relationship to customer satisfaction. And there is a relationship of some variables in the partial and overall a very dominant and less dominant in the excellent service provided by the Islamic Bank DKI regarding in satisfaction of its customers.