Figure of Speech English Advertisement

Abstract

Advertisement uses language in such ways in persuading people. This can be seen in diction of the advertisement. One of the dictions is figures of speech. Figures of speech is a word that diverges from its normal meaning, or a phrase with a specialized meaning not based on the literal meaning of the words in it such as a metaphor, simile, and personification. The problem of the research is what figures of speech which are used in the advertisement, which figure of speech are often used. In this research, the writer used qualitative method. The results of the research are figures of speech which are used in the magazines are repetition, hyperbole, simile, rhetoric, irony, paradox, personification, and synecdoche, the figure of speech which often used is repetition with percentage 32%.