Does Social Pressure Influence Ethical Perceptions? Some Preliminary Findings from a Collectivistic Society Does Social Pressure Influence Ethical Perceptions? Some Preliminary Findings from a Collectivistic Society Does Social Pressure Influence Ethical Perceptions? Some Preliminary Findings from a Collectivistic Society

Abstract

Several past studies have attempted to operationalize the construct of ‘moral intensity’. Today, there is some consensus that two underlying factors, namely, actual harm done and social pressure represent the construct. However, no past study has examined the interrelationship between these two components of moral intensity. Using a sample of 148 students in Republic of Georgia, the present study attempts to examine the relationship between social pressure and actual harm in defining ethical perceptions. Implications of the present findings are discussed.