Enhance the Competitive Intelligence Capabilities in Company using Web Mining Technique

Abstract

In this globalization era, the company should have a strategy to keep having the edge on the competitors. The way is en- hancing the competitive intelligence of that company because CI is a part of strategy management of company that focuses on external business environment. In business world, the company must focus on not only CI but also Decision Sup- port System because it is an important piece of management system of a company. By technology development, nowa- days a company can nd information about competitors or others on the web, so this paper provides an overview how web can be used for competitive intelligence. The collected information is not always the useful information. The com- pany must also select the appropriate source to determine the best result for making decision. One of the related liter- ature proposes a framework of Decision Support System by web mining technique. This paper also provides an enhance- ment of that framework in order to enhance the competitive intelligence.