Globalization As A Challenge For Вusiness Education

Abstract

Globalization of business environment, technologization of learning and massification of higher education are among the most serious challenges for business education. Contemporary university pretends to be the leading institution in information society as soon as it produces and transmits a huge amount of society s new information. Traditional brick and mortar universities are under risk of loosing their positions to competiting entities unless they internationalize their activity and consider massification trend in higher education. Internationalization of curriculum is seen in context of such questions as the degree of internationalization and customization of educational product. Contemporary knowledge society depends on knowledge-based economy. Higher Education today is perceived as a knowledge industry and higher education institutions can be seen as service providers at the globalizing markets.