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Repository Universitas Gunadarma >
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Published Article Ekonomi >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/2536
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| Title: | Factors Influencing Product Customisation A study |
| Authors: | Kusuma, Meidiahna |
| Keywords: | Customization
Hofstede’s cultural dimension
global product |
| Issue Date: | 27-Apr-2010 |
| Publisher: | Gunadarma Press |
| Abstract: | This study intends to determine the relationship between cultural factors and customization strategy of a global controversial
product using Playboy magazine as a research target. Through a content analysis of four nation editions, the relationship
between Hofstede’s cultural dimensions and articles of Playboy magazine are hypothesized and tested. Result found that
femininity significantly influences the type of written article on the magazine. |
| URI: | http://hdl.handle.net/123456789/2536 |
| Appears in Collections: | Published Article Ekonomi
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