Influence Of Advertising Program Implementation Via Internet And Marketing Via E-Mail Against Advertising Information Processing And Also The Impilication Against Purchasing Decision At Pt. San Miguel Indonesia In Depok And Bekasi Regions

Abstract

At the present time role of internet not only as tool to looking for information, but also possess great potential as marketing and trading medium, especially advertising. For each company, advertising media via internet in Indonesia constitute opportunity all at once challenge that have to faced in operate their operational and activity. Gool research is influence of advertising program implication via internet and marketing via e-mail against advertising information processing and also its implication against purchasing decision. Result that was obtained from this observation indicates that purchasing decision for internet user is influenced from advertising variable in internet, marketing via e-mail, through information processing stage. Although in advertising variables just a few it s influences, but still can influence purchasing decision for internet user. Because purchasing decision not only based to advertising program in internet and marketing via e-mail only, but can from others factor outside the variable that can influence purchasing decision.