MARKETINGMIX PRODUCT INFLUENCE PURCHASE DECISION ON LEATHER PUPPET CRAFTMOTIVE (TATAHSUNGGING) BY INTERNATIONAL TOURISTS

Abstract

Usually face the problem of product marketing, pricing, distribution, promotion is how much and how the mixture is determined, then the desired goals that can be achieved. In addition to these problems are usually on other issues related to consumer purchasing decisions. Marketing mix affects consumer purchasing decisions, because the marketing mix is a strategy used in marketing to create exchanges in achieving corporate goals. Aspects of the marketing mix is a chain that can not be separated and affect each other. This main motivation of this study is to analyze the role of marketing strategies in meeting customer needs, marketing mix to influence product purchase decisions leather puppet motif analysis (tatah sungging) at the craft store (art shop) wayang kulit in Bantul district.